Best Facebook ad spy tools
Nine tools media buyers actually use. Each entry says what it is genuinely good at, and where it falls short.
- Cheapest
- BigSpy, from $9 a month for six platforms
- Deepest on Facebook
- AdSpy, $149 a month
- Free option
- Facebook Ad Library, but with no archive and no filters
- For nutra on Facebook
- Vizor, $39 a month
How this ranking was made
One criterion, stated up front: how well the tool finds nutra creatives in Facebook and Instagram advertising. For ecommerce, TikTok or native networks the order would differ, and every entry below says what that tool is genuinely strong at.
A Facebook and Instagram ad spy tool built around one vertical. Video and landing pages are stored in HD on our side, the offer is read from the creative itself, duplicates collapse into stacks. 111 geos, navigation by nutra category.
The largest Facebook and Instagram archive, collected since 2016. Filters by comment text, likes and audience demographics. The top of the market on price.
One of the oldest tools, covering Facebook, Instagram and TikTok. They claim over 600 million ads. Its strength is the filters: search by button, by domain, even by part of a URL.
Six platforms including TikTok, Pinterest and YouTube. They claim over a billion ads. It wins on volume rather than depth inside a niche.
Built for ecommerce and dropshipping: from the ad to the product listing and a sales estimate, plus a section for influencers. Product logic fits nutra poorly.
Native networks, push and mobile traffic. Every source is a separate module; two or three push you past $300 a month. It saves full copies of landing pages.
One of the cheapest tools around. Beyond ads it surfaces the stores themselves through Shop Spy. Its audience is dropshippers, and the database reflects that.
Meta's official library. Free and unrestricted by niche, but with no domain search, no archive of stopped ads and none of the filters a buyer's work relies on.
A social media scheduler that happens to show competitor ads. No historical archive, no geo or offer filters; comparing it with ad spy tools is not really fair.
Questions
What is this ranking based on
One job: finding nutra creatives in Facebook and Instagram advertising. For ecommerce, TikTok or native networks the order would be different, and every entry states what that tool is actually strong at.
Why is Vizor first in its own ranking
Because the criterion is narrow and stated up front. On archive size AdSpy is first, on price BigSpy, on platform count BigSpy and AdHeart. We are first only for nutra on Facebook, and the table shows it.
Which ad spy tool is the cheapest
BigSpy, from $9 a month for six platforms. Facebook Ad Library is free entirely, but it is the primary source with no filters and no archive.
Can I get by with free tools
For a one-off lookup, yes: Facebook Ad Library shows what a given page runs right now. For regular work you miss the archive of stopped ads, domain search and stored media.