Notes on what Facebook advertising shows you when you watch it every day — which offers hold, how the creatives that never get switched off are built, and why searching a database is a different job from scrolling the Ad Library.
What Facebook nutra advertising is made of, measured across 3.5 million ads: formats, calls to action, languages, placements. Plus the order in which a competitor's creative is worth taking apart.
Measured against our own database: 3.5 million nutra ads point at 153,492 domains, but only around a thousand of them are offers. Here is where the rest go.
A measurement of our own database: the share of video, how many versions of one creative advertisers launch, and which categories fill the vertical.
How to use the Facebook Ad Library, what it reveals about ordinary commercial ads, why its country filter is not targeting, and where its limits begin.
How a spy tool differs from the Ad Library, which signals reveal a live campaign, and how to map your offer's competition in twenty minutes.