6 min
The Facebook Ad Library: how to search it, and what it will not show you
How to use the Facebook Ad Library, what it reveals about ordinary commercial ads, why its country filter is not targeting, and where its limits begin.
Notes on what Facebook advertising shows you when you watch it every day — which offers hold, how the creatives that never get switched off are built, and why searching a database is a different job from scrolling the Ad Library.
How to use the Facebook Ad Library, what it reveals about ordinary commercial ads, why its country filter is not targeting, and where its limits begin.
How a spy tool differs from the Ad Library, which signals reveal a live campaign, and how to map your offer's competition in twenty minutes.